When it comes to marketing, there are many avenues you can take to reach your potential customers, but none are quite as effective or as efficient as social media. Whether it’s through Facebook, Instagram, or Twitter, more and more potential sales are driven through social media these days. But are you making the most out of your online accounts? Are you maximizing your brand’s potential through engaging posts and interaction with your customer base? Today we’re going to take a look at social media marketing and show you how to make sure that you are getting the most out of it.

Benefits of Social Media Advertising

Even though you’re probably sold on the power of social media, here are the top five reasons you should focus your attention on it.

1. Getting Insight

The best way to reach your next potential customer is to understand why he or she will seek out your brand. Considering that hundreds of millions of tweets, posts, and images are shared and generated each day, that is a lot of free information that your customers are freely sharing over the internet. Looking at trending topics as well as any conversations that are happening about your brand (whether you’re part of it or not) is a fantastic way to know what your customers are saying and help tailor your company to address any issues that you see.

2. Real-Time Results

One of the best reasons to use social media as a marketing platform is because you can monitor and check how your ads are performing in real time. No longer do you have to wait and see if your print ad or TV spot worked, now you can check to see what your impact is as it’s happening. This kind of feedback is crucial to ensuring that you steer the conversation the way you want it to go, as well as fix any issues that crop up right away.

3. Research Your Competition

The great thing about social media is that you can see what everyone is doing all the time, including not just your customers but your competition as well. If you are trying to increase your market share, you can check out how your competitors manage their social media accounts and see what their customers are saying, then adjust your campaign to make your business stand out.

4. Targeted Ads

In the old days, if you wanted to run an ad campaign, you wanted to do so on a platform that reached as many people as possible. The thinking was that if you could reach a wider audience, you have more potential of snagging new customers through brand awareness. However, these days, you no longer have to cast such a wide net. If your business works well in certain demographics, you can now target those customers directly, rather than shotgunning it and hoping for the best. This way, you can increase your return on investment (ROI) by only focusing on potential clients that matter, rather than just appealing to a broad audience.

5. Build Brand Loyalty

Since social media allows you to interact with your customers in a way that was not possible before, you can create and strengthen your relationships with your clientele, thus building a better brand identity overall. Whether you’re a small business or a multinational corporation, interaction with consumers is an excellent way to develop stronger brand loyalty, and social media is the best way to do that.

Getting the Most out of Social Media

Now that you know the biggest reasons to use social media, how can you ensure that you are maximizing your potential? Here are a few general guidelines that you should follow which can make the difference between being a trending topic or a non-starter.

Develop a Specific Goal

What do you hope to achieve with your marketing campaign? Are you trying to move a particular product? Are you trying to increase overall brand awareness? Perhaps you’re trying to get more emails to build out a mailing list. Whatever you want to do, social media can help immensely. However, you don’t want to try to do too much with one campaign, so it’s better to focus your energy and deliver content that will drive success where you want it most. If it’s brand awareness, for example, craft compelling posts that will highlight the reasons why your company stands out from the crowd and beats the competition. The more targeted you are, the better your results will be, and the easier it will be to track your success.

Quality Content

These days, people are less willing than ever to respond to “ads.” If your customers feel like you’re just selling something, they are more likely to turn off and tune out. However, if you can create engaging content that also highlights your brand or product, then you have a much better chance of making a positive impact. For example, you could create a traditional banner ad that shows off your new gadget, or you could write a short blog post about how to improve your life with such a device and share that information through social media. The more informative and engaging the material is, the better results you will get.

Links

Another way to legitimize your content and help drive traffic is through links. Especially on sites like Facebook and Twitter, many new clients are likely to click on embedded links which could increase your overall profile on social media. For example, if you want to link to an article that someone else wrote about your business that can help show your customers why your brand is valuable as well as help them understand more about your company without feeling like they are being patronized.

Videos vs. Images

When generating your content, there are three possible ways you can go about it. Text, images, or videos. When it comes to how well these types of posts engage with your customers, each content type gets increasingly more popular as you go. Simply put, more customers are willing to respond to videos than any other form of marketing posts. When you think about it, it makes sense. Why read an 800-word blog when I can watch a three-minute video? As long as the content is still engaging and informative, you will get far more conversions with videos than with any other form of marketing. That being said, however, be sure to utilize as many visuals as possible. Humans are a very visual species as a whole, and images have a much bigger impact than text itself.

Adapt for Each Site

Even if you want to promote your brand through all social media channels, that doesn’t mean that you can do it in the same way for each one. For example, Twitter users are very different from Instagram users, and vice versa. Thus, to maximize your potential, you will need to create a variety of “personas” for your brand, depending on which platform you’re using at any given time. Since Instagram is such a visual medium, you may want to highlight the artistic aspects of your business. With Twitter, links and text are your best friend. With Facebook, a mixture of the two is the way to go. As long as you understand your different audiences and tailor your marketing accordingly, you can go much farther than you would by keeping all content the same.

Persevere

Although most of us would love to see our brand trending immediately, unfortunately, the reality is that it can still take a while for your marketing campaign to take off. Thus, don’t get discouraged if you only get a few responses at first. To help stand out among the sea of content, you’ll need to keep at it and promote your business as much as possible. Even though it seems like a new topic is going viral every day, most of the time it is unrelated to a brand or company. As long as you persevere and continue to generate content consistently, as well as respond to your customer base and adjust your marketing as needed, then you’ll eventually reap huge rewards. The great thing about social media marketing is that it’s cost effective, so you should be able to afford to blast out a steady stream of posts, regardless of your budget.

Use Hashtags to Your Benefit

One of the best ways to find new people, places, and things is to check hashtags. These remarkable things are a fantastic way for potential clients to find out about your business, provided that you use them strategically. No one wants to read a post that has a ton of hashtags in it, so make sure to use them sparingly, but enough so that you can increase your post’s profile. Also, try to take advantage of trending hashtags that relate to your business for an even bigger boost.

Overall, to get the most out of your social media marketing campaign, you need to understand and listen to your audience. As long as you consistently generate informative, engaging, and relatable posts about your brand or industry, then you should continue to drive more traffic to your pages and into your website. Also, be patient. For example, even if an individual post only generates a couple of leads or conversions that will still count towards your overall brand awareness. If you can create a hundred posts that result in a handful of conversions each time, pretty soon you’ll be seeing much bigger and much more profitable results. As Los Angeles social media company, we know the importance of a successful social media marketing campaign, so contact us today and see how we can help you succeed.