If you’re a business that is using Facebook for marketing purposes to promote your business and you aren’t aware of what Facebook’s lead generation advertisements are, then you need to stop what you’re doing and pay full attention to this article. Facebook lead generation ads are a brilliant and simple way to help connect people to your business and also offer the chance for you to collect information from your customers in an instant. You can allow your customers to sign up for things like newsletter or emails, and you can allow them to claim offers right from your advertisement on Facebook.

Everybody is looking to do things with their mobile device, so as a result, Facebook is trying to simplify that process by making it easy as ever for customers. Depending on what you’re using your lead generation ad for, you can encourage people to sign up for a newsletter, an offer, an event or maybe to learn more information on a certain product! No matter what it is, users just simply click on the lead ad and a form will open up with all of that person’s information already entered into the form because it uses information already shared with Facebook. This allows customers to submit the form in only two clicks; one to open the form and another to hit submit. Like everything else on Facebook, this form is built with privacy in mind and makes sure that information will not get out to the wrong people. The contact information is able to be edited before it is sent to the company and the business will not see the info until after the customer hits submit.

As a business, Facebook will allow you to edit the form on your lead advertisement to help make sure customers give you the exact information you’re looking for. You can use anything from open-ended questions to multiple choice question to make sure you get relevant and important information from the customer. It also provides you the option to add your own customized disclaimer on the bottom, so you’re covered in any circumstance. You’ll have the option of choosing a completely customizable form or using one of the standardized forms already created for you.

In order to make sure you get the most out of your Facebook lead generation advertisements and to make sure you’re using them effectively, there are a couple things you should keep in mind that will help you improve your return from the lead ads.

Setting Up The Campaign

When you initially choose to use Facebook’s lead generation advertisements, you’re going to have to put some thought into what you want to accomplish with these advertisements and how much money you’re looking to spend. As a result, you’ll have to choose how you want to bid. Bidding is the way that you spend your money and determines how and who Facebook will show your message to.

Automatic bidding will use the ad auction system to automatically adjust your bid and help you generate the most leads possible within your budget. Manual bidding is where you set the value of each lead. Essentially, if you know how much each lead is worth to you, then use the manual bidding. If not, opt for the automatic bidding and it will make your life so much easier.

It’s also important that you get a pretty good idea about what budget you’re looking to set for yourself. In just one day, you can reach a lot of people, but getting a lot of leads in a short time is going to make it very difficult to keep up and follow-up with your leads (more information on follow-ups will be discussed below). Try and start with a daily budget and then see how many leads you get with that. It will give you a good idea about whether or not you can keep up with the amount of leads and follow-up with them in a timely manner. If you find that you can easily keep up with the amount of leads you’re getting, you can easily increase your daily budget to give you more leads.


When you’re considering which audience you want to target with your lead ad campaign, it’s important to try and find an audience that is most like the customers you have now. So make sure your target audience is reflective of what your current customer base looks like and you’ll experience a lot of success when it comes to reaching the right audience.

Make Your Ad Creative!

Despite the fact that you’re now going to have an interactive ad that will engage your customers and require them to submit their information to you, it’s still important to make sure that you come up with an ad design that will capture the attention of your customers as it is placed on their news feed.

Many people scroll through their news feed quickly whenever they have a few brief moments throughout the day. If they scroll through too quickly, it’s easy for them to miss your ad if it blends in with the rest of their news feed. If you create a creative and memorable ad then it is going to raise an emotional response from your customers. If you are using an image or video or some sort of visual representation, make sure you’re choosing an image that has a strong focal point and utilizes the full potential of the ad space. The more you utilize the design aspects available to you, the better off you’re going to be when it comes to customer responses to your ad.

Tell People Why

If you’re asking people to share their personal information with you, you’re going to have to at least give them some sort of a reason as to why you need this information. We live in a world where personal information is more private than ever because that little bit of information connects back to you in a lot of ways. If it happens to get into the wrong hands, it can be a nightmare for your customer. So if you want the customer to share that information with you, let them know what positives come along with doing so.

When it comes to lead ads, Facebook has context cards that appear after people click on your lead ad and before they get to the form. This is your chance to tell the customer exactly what they’re going to get by giving you their personal information. You can tell them about the deals they may receive, the newsletters you offer and any deal that they may unlock immediately by providing this info to you. By seeing this context card, people feel much better giving out their info because they know exactly what it’s being used for and how it’s going to benefit them.

Brand Identity

Since you’re asking your customers to give you private and personal information in your lead ad, you want to make sure that your brand is clearly displayed somewhere. This helps the customer know who exactly the information is going to and they’ll feel better knowing it’s going to a brand they trust.

How To Create An Effective Lead Form

In order to successfully create a lead form that people are going to respond to, you want to make sure you keep it as short as possible. While Facebook will automatically input the basic information about your customer, some of the information will need to be entered by hand, and if the form is too long, people will lose interest. If you choose to use open-ended questions, make sure you keep them to a minimum. For multiple choice questions, your best bet is to limit the number of answers. Keeping it to 3 or 4 answers will keep the form short and provide you with good answers.

When To Respond To Leads

Depending on what you use to get your leads from Facebook, it’s completely possible that you will instantly receive leads after the forms are filled out. This allows you to follow-up with the customers immediately, which shows that you’re on top of it and you care about the customers. Depending on how you follow-up with your leads, make sure the campaign is ran at a time where you can follow-up. For example, don’t run a campaign at midnight that requires an immediate phone call follow-up, because nobody will be there to call.

Since you never really know when is best to reach each particular customer, consider adding in a question that asks when would be the best time during the day to contact them. This will allow you to ensure you’re talking to your client at a time that is convenient for them and they can devote their attention to you.

Measure Success

There are a lot of different ways that you can measure the success of your lead ad campaign. These different options will not only tell you how many leads you generated because of this campaign, but it can provide insight to you that shows which target audience was most active in your campaign and when the best time to reach people was. The longer you run campaigns, the more you’ll learn what exactly you can tinker with in order to get the best results since there are a lot of different factors that can play an impact.