Modern technology paves the way for Google to become a household name. It is the go-to informational source when you want to know more information on virtually anything including what time your favorite restaurant closes. Businesses take part in the information action by analyzing data illustrating the amount of traffic a website receives or what the latest industry trending keyword is for a particular day. Google now takes business tools to the next level with the introduction of Google Data Studio.

What is Google Data Studio

Google Data Studio gives you the opportunity to take online performance data and transform that data into visually appealing presentations. It helps bring your social media management statistics to life so that investors and other business decision makers can see the impact of your marketing efforts. By using this tool, you can present relevant statistical data in a format that is easy to read and understand. The process starts when you upload statistical data contained in internal company spreadsheets or CSV files to the online system.

Once the files finish uploading, you can begin creating eye-catching data reports that makes financial reporting status meetings easier to endure. Now every member of your team will know where a project stands or how your target market audience is interacting with a social media marketing campaign you are currently running. The tools that Google Data Studio provides you add value to your business reporting experience while allowing you to pinpoint areas of improvement or identify areas that may be performing better you initially expected.

Google Data Studio Stages

There are three basic stages that come together to make Google Data Studio work for your company. The process starts in the connect stage where it is essential that the data you want to work with uploads to the online system correctly. To ensure this happens, you need to complete any necessary calculation work before uploading the data to the data studio. That includes having data in calculated fields, correct format presentations set and removing any extra information not relevant to the presentation you want to create.

When your data is ready, you can upload it to the data studio. From that point, you enter into the ‘visualize’ stage where you begin preparing the visual aspects of your presentation. The heart of your presentation will start coming together as you work in this stage of the data studio. It is where you will likely spend a significant portion of your time as you work to get everything just right for your data presentation. The ‘visualize’ stage works in a similar manner as Google Docs, Sheets and Slides. You are likely already familiar with these applications so using data studio will be a fairly simple process.

As you work in the Google Data Studio starts to wind down, you enter into the ‘share’ stage. Here you are able to easily share the data presentations you make with business partners, colleagues on a team project or executives within your company. You can also generate financial presentations that you can forward to business investors who have a financial stake in your business. The Google Data Studio runs off of any current Google account you already have in place. If you do not have an account, it is easy to set one up before using the data studio.

How Google Data Studio Works

Your work in Google Data Studios begins with the data sources interface screen. Here you upload specific company data that you want to use in the presentations you create. When you look at the bottom right corner of your screen, you will see a ‘+’ symbol, which is how you create a new data source.

Clicking on that symbol opens a window showing your available data sources, such as Google Analytics or BigQuery. Look for the program that holds your data and select that account. When you have the relevant data in place, you will see a user interface screen that gives you several key pieces of information to define. These options include the following items.

  • Create a Calculated Field:
    Use this option to design new metrics formulas that you wish to use in your presentation.
  • Field Type:
    Here you can define the type of information that your report will contain. Available options include numeric, text or time, among other choices.
  • Field Aggregation:
    Select the aggregation type for the information that your presentation will include. For example, if you are using a conversion rate in your presentation, select the ‘average’ aggregation in this section.
  • Create a Report:
    Here is where the fun happens as you bring all of that financial data and statistical information to life.

You will find one of the benefits to using Google Data Studio in the ‘report’ section of the tool. The ‘reports’ section gives you the opportunity to present your financial information in three different formats. Those three formats consist of the following elements.

  • Report Level
    In this level, you can use the uploaded data across various pages or charts at one time. You simply select one reporting option as the default reporting option while having access to additional report formats if you desire.
  • Page Level
    You can upload specific financial data to a particular page on your report. That page becomes the default location for similar information that you upload, unless you make a change to the location for a single-use purpose.
  • Chart Level
    You can present financial data in a chart format on a specific page in your report. It is the lowest level of presentation reporting available with the Google Data Studio. Utilizing a chart in your presentation is ideal for highlighting individual business department performances or other areas where you want to show the difference between two or more variables.

When you are happy with the design layout, the data studio tool lets you create a report without leaving the design screen. That allows you to maintain your focus on the task at hand without having to worry about saving your work and opening a new screen.

Google Data Studio Report Collaboration

As a Los Angeles Social Media Company, image is a vital part of your business operations. The Google Data Studio tool kit gives you the chance to create a powerful first impression that becomes the defining image of your company. When your data is in the system, you can create a report by clicking on the ‘+’ button in the bottom right hand corner of your report level screen.

Upon clicking that button, a world of collaboration tools becomes available on the screen in front of you. You soon see 17 different options that can help enhance the visual and collaborative appeal of your financial report presentation. The creative tools menu sits just below the top of the screen and presents your options in the form of different symbols.

For example, the small box with lines running across it represents the ‘chart’ symbol. You use that tool to draw one or more charts on your report canvas. Other tools include adding text or images or drawing shapes into your presentation canvas. You also have the standard tools such as returning to the homepage, changing the report name, granting reader access to the report and undoing or redoing the last step you make on the canvas.

Collaboration with other members of your team is an easy accomplishment as well. You can select from menu tools that include adding a date range for the data, making notes or edits on the screen or see what member of your team is currently making changes to the presentation. Team members never have to worry about missing a design meeting. You can easily share the current presentation with team members via email or their personal Google profile with the click of a button.

You can manage your Google profile or switch between the three different levels of report presentation formats while in the canvas design screen. If there are areas that you feel could use improvement, Google includes a ‘contact us’ feature in the menu bar so you can quickly and easily share feedback for how they can improve the tool. Add a date range to the financial data information to give your presentation credibility or implement a filter control to ensure your data remains easy to navigate.

Google Data Studio provides so many innovative tools that you will soon find financial data presentations to be a fun activity to partake in during the course of a business day. Share the final product with other members of your company so they can see first hand how well your department is performing or to gain valuable feedback that can work to make your presentation more appealing to others. There are also things you can do within the tool that helps you create more effective presentations as well.

The Final Thought

As a Los Angeles influencer marketing company having the ability to create powerful data presentations that make a visual impact with your clients and other relevant business partners is a vital part of your business. You will benefit from using Google Data Studio to combine statistical data and analytical information with vibrant colors and eye-catching displays. By using this tool, you will gain a competitive advantage within the influencer marketing industry.