Social media management is a fast paced industry which requires you to keep up to date with everything from the newest social platforms and latest social media marketing trends. Even the social media platforms that have been around for awhile there are constant changes and updates being made.

The requirement for a strong social media presence has become more and more apparent in the last couple of years in order to become an influential marketer, and staying up to date on the forever changing image sizes and formats is hard to do. It is vital that your business or brand keep up to date to optimize your social media presence.

Your brand or business will stand out from the rest with correctly sized graphics. The images portrayed on your social media sites represent your business or brand, and in order to use the images to their full potential you will want to control how they are viewed. This means making sure that things such as the important information not getting cut off or images being distorted.

The following is a breakdown of the image sizes for the major social media platforms this year to help keep you up to date and can make your social media marketing more effective. Not only are the dimensions for the images and the supported file types listed, there are also some tips for posting on the various platforms.


Profile Photo: This is the first thing that users will see when interacting with your brand on Twitter. It appears every time you tweet something out to your followers, appearing from your profile to the Twitter stream of your followers. That being said, your profile picture represents your brand, meaning that the image should be of the highest quality.

  • 400 x 400 pixels
  • Maximum file size of 100 KB

Header Photo: This is located at the top of your profile page and can range from a graphic made to promote a specific product or event, to a simple photo taken that portrays your brand. The image can be an eye-catchy, creative piece that will serve as a header photo on your Twitter profile page. Keep in mind that, as a business, your header photo should be in sync with your logo, brand and tagline.

  • 1500 x 500 pixels
  • Maximum file size 10 MB

In-stream Photo: You have the ability to post up to four photos with your tweets on Twitter. For images that appear in-stream, it used to be that an image link would be created and then take up part of the Twitter character space, but starting in Fall 2016 that is no longer the case. Make sure you are maintaining a 2:1 ratio for the images so they can be reduced to smaller versions, so the images will effectively fit in your follower’s stream.

  • 440 x 220 pixels
  • Maximum file size of 5 MB for photos and 3 MB for animated gifs


Cover Photo: Much like the Twitter cover photo, this appears at the top of your profile page and can be used to display creative images to represent your business or brand. You can use photos or graphics that have been sized correctly.

  • 828 x 315 pixels, you should try to maintain a minimum size of 399 x 150 pixels
  • A preferred maximum file size of 100 KB

Profile Picture: While your cover photo only appears on your Facebook Page, your Facebook Profile Picture is displayed on your page, posts that you interact with, on the timelines of others who follow you and in search results on Facebook. Basically, this image will represent you in the greatest number of places on Facebook, the largest social media platform.

  • 180 x 180 pixels

Shared Image: You can share useful images on your Facebook timeline to engage your friends or business followers in conversation. Shared images appear in the newsfeed of your friends, as well as your followers.

  • 1200 x 630 pixels


Profile Picture: Much like Facebook, this picture will be your identifying mark across the Google+ network. While the dimensions that are give insinuate that it would be a square, your Google+ profile picture is actually displayed as a circle. This means you would want to take special care to make sure no important parts will be cut out.

  • 250 x 250 pixels

Cover Picture: It is suggested that you use a large picture to represent your brand, logo and/or business tagline as your Google Plus cover image. Again, it can be either a photo of something or a graphic created to support your business.

  • 1080 x 608 pixels

Shared Image: You can share images on your Google+ posts and choose the specific “circles” with whom you would like to share the image with, or perhaps, with individuals who would find it most relevant. You should make note, such images, as well as the text that accompanied it, will most likely turn up in a Google search engine search query related to your business or posts.

  • 497 x 373 pixels


Profile Picture: This image will be displayed in a circle, so keep in mind that you will have to make sure nothing important gets cut off when displaying it. It appears on your profile page as well as on your posts that you post.

  • 110 x 110 pixels

Instagram boils down to keeping a 1:1 aspect ratio in all of the images. While Instagram does offer odd sized image options now, your photos will still appear best in square dimensions. This social media platform is all about the pictures and visuals, so you will need to take special care with the image quality because text is limited.

  • Photo Size: 640 x 640 pixels
  • Photo Thumbnails: 161 x 161 pixels


Profile Picture: While a profile picture on Pinterest is not as important as the one that appears on Facebook or Twitter, you still need to use one that portrays your business positively. Anyone who arrives at your board or pins through keyword searches will most likely look at your profile as well.

  • 165 x 165 pixels

Board Display Image: You will want to use an eye catching image for posting on relevant Pinterest boards.

  • 222 x 150 pixels

Pin Sizes: This is the dimensions for your Pinterest pins, the expanded version will have a minimum width of 600 pixels. This means you are able to post larger images, as long as the width is fixed, while the length can be scaled accordingly, for better interactions and more likes and re-pins.

  • A width of 236 pixels, and the height can be scaled according the image


Profile Image: You will want to use a square photo that visually represents you or your business as your profile picture on Tumblr. It appears on your profile page, next to the “follow” button when someone lands on your page and as a thumbnail next to your posts in your follower’s feeds.

  • 128 x 128 pixels

Image Posts: You can post images up to 10 MB file size, with the acceptation of animated gifs which should not be more than 1 MB. This means you can upload high-quality pictures to enhance your Tumblr posts.

  • 570 x 750 pixels


Channel Cover Picture: There are different sizes depending on the different platforms that are often used to stream YouTube videos. Your channel cover picture should tell your views more about the type of videos that they will most likely be viewing on your channel.

  • Desktop: 2560 x 1440 pixels
  • Tablets: 1855 x 423 pixels
  • Smartphones: 1546 x 423 pixels
  • TV: 2560 x 1440 pixels

Video Uploads: YouTube is a video sharing platform, not an image sharing one, but you still need to maintain a certain resolution, 16:9 aspect ratio, for the videos that you upload.

  • 1,280 x 760 pixels


This is a professional networking platform, meaning you should make your images more relevant by embedding them with text to add more context. You should try to use your creativity to showcase the most relevant things about your brand or business within the banner image as well as your cover picture. The more professionals you are able to engage and connect with the farther your reach will extend on LinkedIn. Even on your personal profile, you can get noticed faster by having creative images that will make other professionals take notice.

  • Standard Logo: 100 x 60 pixels
  • Career Cover Picture: 974 x 300 pixels
  • Banner Image: 646 x 220 pixels

Still think you need help to optimize your social media marketing plan? As a Los Angeles Social Media Marketing Company, Stranger Social is here to help you. From looking at your social media management strategy to figuring out the next best social platform for you and your business we are here to help.